Magnetic Labs

For producer Adam Mirels and his team of filmmakers, Filmograph designed a new identity for their revamped, burgeoning studio shingle. Mysterious macro shots of microscopic liquid droplets change shape and are drawn toward each other, as the camera's handheld movement quickly pans, then pulls wide, evoking an urgent sense of discovery. The coalescing liquid morphs into the lockup, demonstrating their desire to painstakingly develop innovative storytelling in entertainment.

Client

Magnetic Labs

Creative Director

Aaron Becker

Executive Producer

Seth Kleinberg

Producer

Troy Miller

Design

Joseph Ahn

Animation

Alasdair Willson

Additional Thanks

Robbie Mirels / Nicola Smith

Stills